All projects

Clearview Energy

Did extensive WordPress work with heavy team collaboration. Drastically improved site performance, especially focused on mobile performance and responsive design to reach customers on any device.

Role
Frontend Developer
Stack
WordPress, JavaScript, Performance Optimization, Mobile Optimization
Clearview Energy screenshot

The challenge

Clearview Energy had a WordPress site with terrible mobile performance scores and high bounce rates on mobile devices. Pages were taking 8+ seconds to load on mobile networks, and the desktop-first design was causing usability issues on smaller screens. They were losing potential customers who found them through mobile search.

The solution

Conducted a comprehensive performance audit and implemented aggressive optimization strategies. Lazy loaded images and videos, minified and combined assets, implemented critical CSS inlining for above-the-fold content. Rebuilt key pages with a mobile-first approach, ensuring smooth interactions on touch devices. Added service worker for offline functionality and faster repeat visits. Mobile page load time dropped from 8s to under 3s, and mobile bounce rate decreased by 35%.

How it is built

WordPress with custom performance-optimized theme. JavaScript for lazy loading and intersection observers. Implemented responsive images with srcset for different screen sizes. Used gulp for asset optimization and minification. Mobile-first CSS with progressive enhancement for desktop.

Next projectSugar Rush Party Co

Have a project in mind?

Tell me what you are building and when it needs to launch. I will come back with next steps.