Clearview Energy
Did extensive WordPress work with heavy team collaboration. Drastically improved site performance, especially focused on mobile performance and responsive design to reach customers on any device.
01 The Challenge
Clearview Energy had a WordPress site with terrible mobile performance scores and high bounce rates on mobile devices. Pages were taking 8+ seconds to load on mobile networks, and the desktop-first design was causing usability issues on smaller screens. They were losing potential customers who found them through mobile search.
02 The Solution
Conducted a comprehensive performance audit and implemented aggressive optimization strategies. Lazy loaded images and videos, minified and combined assets, implemented critical CSS inlining for above-the-fold content. Rebuilt key pages with a mobile-first approach, ensuring smooth interactions on touch devices. Added service worker for offline functionality and faster repeat visits. Mobile page load time dropped from 8s to under 3s, and mobile bounce rate decreased by 35%.
Technologies Used
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